Adding pink to your makeup: the trend that enhances all beauties!

Adding pink to your makeup in 2025: the trend that enhances all beauties!

Pink is THE must-have color of this year and 2025. Soft, romantic, but also bold, it has become an essential in our makeup bags since 2024. From Fashion Week runways to everyday looks, this shade is making a strong comeback in a variety of shades to enhance all skin tones and add a touch of freshness to our looks.

At Rose Lane, we're particularly loving this return to pink tones, and we have two of our best-sellers that are perfect for adopting this trend: our Aurore Rose Cream Blush and our Bois de Rose Lipstick . Two must-haves for anyone who wants to embrace this wave of softness and elegance while remaining faithful to natural and healthy makeup.

Why is pink so popular?

Pink has always held a special place in our hearts. A symbol of femininity, delicacy, and modernity when used in more intense or matte tones, it has the advantage of adapting to all personalities. In 2024, this color is making its way into both minimalist and glamorous looks, whether with nude makeup for a healthy glow, or with more vibrant tones to attract attention at parties or special events.

Shades of pink come in a multitude of possibilities:

• Powder pink : discreet and chic, it provides a natural effect perfect for workdays or outdoor outings.
• Bold fuchsia : ideal for the most daring, it's the perfect shade for daring, statement-making makeup.
• Rosewood : a timeless classic, the perfect compromise between nude and bright pink. At Rose Lane, our Rosewood Lipstick is the perfect example of this shade. It's a color that adds a subtle shine to the lips, while remaining highly sophisticated.

Aurore Rose Blush: the secret to a natural healthy glow

While pink is a favorite on our lips, it's also just as flattering on our cheeks. And our Aurore Rose Blush is proof! Its subtly luminous shade instantly enhances the complexion, for an immediate "fresh" effect. Made in France, with natural and vegan ingredients, this blush is perfect for those looking to add a touch of color to their beauty routine without compromising on the quality or ethics of their products.

The great thing about this blush is that it suits all skin tones. It provides a delicate rosy glow that makes you feel like you've just come back from a walk in the fresh air, adding a vibrant touch that instantly brightens your face. Its light, melting texture makes it easy to apply, with a buildable effect for a more or less pronounced finish depending on your tastes.

Bois de Rose Lipstick: everyday elegance

If you only have one lipstick in your kit this year, it would definitely be Rose Lane's Bois de Rose Lipstick . This flagship product is our bestseller, and for good reason: its sophisticated shade, a subtle blend of nude and pink, adapts to any occasion. Whether it's for a day at the office or a night out with friends, it's the perfect ally to add that touch of color without going overboard.

This lipstick not only looks great, but it also truly cares for your lips. Formulated with natural ingredients, it moisturizes and protects, while offering long-lasting wear.

How to adopt pink in your everyday makeup?

As you can see, pink is an ultra-versatile color that can adapt to all styles and moods. Here are some tips for incorporating it into your beauty routine, while maintaining a natural and elegant feel:

• For an everyday look : Apply a light veil of Blush Rose Aurore to the cheekbones to awaken the complexion, then complete with Bois de Rose Lipstick for a touch of understated sophistication.
• For a more glamorous look : Dare to wear fuchsia or a more intense pink on your lips, keeping the rest of your face more neutral with light eye makeup. This allows you to highlight your lips while staying in line with the current trend.
• For a minimalist look : opt for matte textures and softer shades of pink, like our rosewood, for a subtle and very elegant result.

Pink, a universal and timeless color

The return of pink in makeup in 2024 is no coincidence. It's a color that, while delicate, can also be vibrant and full of character. Whether you're a fan of light makeup or a more assertive look, pink has a place in your beauty routine. And thanks to products from Rose Lane , you can easily embrace this trend while taking care of your skin with natural, eco-friendly formulas.

Remember that at Rose Lane, we pride ourselves on offering products that combine beauty, ethics, and quality. Our formulas are vegan, cruelty-free, and lovingly designed in France for women like you who want to enhance their beauty while taking care of the planet.

So, are you ready to add some pink to your makeup this year? 🌸